bike down.

'Framing effects can be quite subtle and even affect our recall of events. For example, in one study, groups of students were shown a film of a car accident. Each group of students was shown the same film clip and then asked ‘How fast were the cars going when they xxxx each other?’ ‘xxxx’ was different for each group, variously ‘smashed into’, ‘collided into’, ‘bumped into’, ‘hit’ and ‘contacted’. The table below shows the average speed estimated by each group.
Verb Mean Estimate of Speed (mph)
Smashed 40.8
Collided 39.3
Bumped 38.1
Hit 34.0
Contacted 31.8'